Designer of brands and the systems behind them.

I design brands and the systems that keep them good: identities, product interfaces, and the rules behind the work.

I started in fashion. After NIFT I designed garments at Pearl Global and Studio Novature, then ran my own home-textiles label, Digambar Kamini, for three years. From there I moved into product: UI design at Tech Pro Lab, then field research and a learning app for Learnet Skills.

Since 2023 I've designed identities and websites for founders: a handmade-rug house in Bhadohi, an architecture firm in Jaipur, a craft label from Assam. Since May 2026 I've been Brand & Product Design Lead at Vistofy, a platform that gives small Indian businesses their marketing. I own the identity, the product design system and the template line, and I work with a team of designers.

A lot of my production now runs through AI tools: image models, scripts, plugin automation. I write the rules, make the picks and check every output; the tools do the volume. Each case study says which part was which.